Daytona Rush

Client

Factory race program

Vehicle

Stock car program

Year

2026

Scope

Rush production / Install oversight / Final inspection

Daytona Rush, placeholder project imagery

A compressed schedule, a national stage, and no room for a second attempt. TRP aligned the artwork, production, install, and approval chain to keep the program moving.

The challenge

Late approvals placed production and installation on the same critical path. Every handoff needed an owner, every exception needed a decision, and the finished cars still had to read perfectly at speed and on camera.

TRP’s role

One operating plan connected the team, designer, printer, and installers. Issues were resolved at the point of work, the launch window held, and the final presentation met the standard the program demanded.

GT4 Launch↗